Crisis Communication and the Media: Basic Tips is available for 90 days after enrollment.

CE/CME Offered: Nurse and Social Worker

1 hour

This session was originally presented by Jon Radulovic, MA, at NHPCO’s 2009 Management and Leadership Conference in Washington, DC.

Eventually all organizations will face a crisis that will result in unwanted media focus. The situation involving Terri Schiavo is one extreme example that all hospice and palliative care providers remember. While a crisis in your organization might not be of the same scale, there are still basic principles and tips that will help you work with the media to manage your message and help you survive a crisis situation. Attend this session for a set of practical tips you can implement in your organization.

Objectives:

• Define a media crisis and understand the range of issues that might result in media attention;
• Explain the role of the media;
• Explain how national news stories that do not involve your organization might draw media to your door;
• Offer four practical tips to help an organization prepare for a crisis before it occurs;
• Summarize how basic, appropriate preparation can help an organization avoid making a difficult media situation more complicated.

At the time of this presentation the faculty had no significant financial relationships to disclose.

Nurse: NHPCO is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.

NHPCO designates this enduring material for a maximum of 1.5 contact hours. Nurses should claim only the contact hours commensurate with the extent of their participation in the activity. Accredited status by ANCC refers only to continuing nursing education and does not imply endorsement of any commercial product discussed in conjunction with this activity.

Social Worker: NHPCO is an approved provider of continuing education contact hours by the National Association of Social Workers (provider #886414158). This education activity is approved for 1.5 hours determined by the content, and social workers are awarded continuing education hours commensurate with the extent of their participation.

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