An Introduction

The Leadership and Advocacy Conference (LAC) is a unique opportunity for your company to showcase your products and services before a diverse array of over 1,300 hospice and palliative care professionals from all backgrounds. The Expo Hall provides opportunities for attendees to update their knowledge of the latest products, programs and services, uncover emerging trends in the field and develop valuable connections.

Who Attends?

Executive leadership and management at all levels of hospice and palliative care will be in attendance for this conference, including presidents and CEOs, administrators, directors, clinical managers, finance and development managers/coordinators, quality and performance improvement professionals, regulatory and compliance officers, marketing and public relations managers, educators, researchers and other leaders working to promote the successful advancement of hospice and palliative care.

As an exhibitor and/or sponsor, you have the chance to influence a focused and innovative audience. As a vital extension of the educational programming, the Exhibit Hall provides opportunities for attendees to update their knowledge of the latest products, programs and services, uncover emerging trends in the field and develop valuable connections.

Why Exhibit?

Dedicated Exhibit Time
Your company will engage in dedicated exhibiting time that DOES NOT conflict with other events or educations sessions, resulting in more networking time for you!

Networking Opportunities
The Welcome Reception, Breakfast Bites, Coffee Break, Expo Hall Lunch and enhanced networking tools are resources available to attendees and exhibitors that allow for maximum exposure and visibility to prospective clients.

Brand Visibility and Recognition
As a LAC exhibitor, you will be recognized as a company committed to the hospice and palliative care field and community by showcasing your products and services. Take advantage of valuable face time with your prospects and customers.

The Exhibitor Experience

      • Up to 7 Hours of Dedicated Exhibit Time
      • 97% of Attendees Visit the NHPCO Exhibit Hall
      • 50% of Attendees Follow Up with an Exhibitor on a Product/ Service
      • 4 events held in Exhibit Hall allows for Additional Exposure

Become an Exhibitor!

For Exhibitors!

      • All those who will be solely exhibiting will receive a link to select your top 3 booth spaces on January 29, 2020, once the exhibit application form and payment has been received and processed.
      • Once you receive the link to select your booth, please follow the link to make your selection.

Exhibit Hall Schedule

Wednesday, March 25
Exhibitor Move In: 7:00 am – 5:00 pm
Welcome Reception: 5:15 pm – 7:30 pm

Thursday, March 26
Breakfast Bites: 7:00 am – 9:00 am
Coffee Break: 10:30 am -11:30 am
Networking Lunch: 12:00 pm – 2:00 pm
Exhibitor Tear Down: 2:15 pm – 7:00 pm

*Exhibit times subject to change.

Key Dates

January 15: Tier I Supporters receive booth selection link  (Silver and above)
January 18: Advance Exhibit booth rate ends
January 22: Tier II Supporters receive booth selection link
January 29: Booth selection link emailed to organizations solely exhibiting that have submitted a minimum deposit of 50% by January 24, 2020
February 3: Supporter’s logos due to NHPCO
February 10: Descriptions due, 25 words or less
February 24: Approval deadlines for all signage displayed at registration, exhibit hall, and/or booth space
March 2: Last day for hotel room block rate
March 4: Last day for Freeman Online discount
March 7 : Standard Exhibit booth rate ends
March 13: Exhibit booth personnel names due
March 13: Final payments due

Become a Conference Supporter!

NHPCO offers a variety of annual sponsorship and support opportunities that are designed to accomplish your marketing goals, enhance your brand, and reach key decision makers and influential organizations within the healthcare, hospice and palliative care arena.

When you join LAC20 at one of these supporter levels, you send a clear message to NHCPO leaders and attendees that you support and value the mission and vision of NHPCO. Select the level of conference support that suits your budget, extend your reach and further increase your visibility.

For Supporters!

      • All supporters that have completed the Support and Sponsorship Application Form (located within the 2020 Prospectus) and submitted payment to NHPCO will receive a link that allows you to select your top 3 choices. A confirmation email will follow.
      • Supporters will have first selection of booth space in accordance with the level of sponsorship.
          • Tier One: (Silver – Premier) – January 15, 2020
          • Tier Two: (Pewter – Bronze) – January 22, 2020

*A minimum of 50% is due at the time the Supporter and/or Exhibitor application form is submitted


We want to make sure you’re getting the most out of your sponsorship. If you’d like to explore adding to or creating a custom package of your own, let us know! We welcome your ideas and creativity. Email the Exhibits Management Team at

Thank you for your support and we look forward to seeing you at the National Harbor!