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Hospice Month Social Media

National Hospice & Palliative Care Month Social Media Action Day:

 A Day of National Hospice Awareness
Friday, November 2, 2018

#HospiceMonth   #MyHospice

In honor of National Hospice & Palliative Care Month, NHPCO encourages all member organizations, professionals and supporters to participate in our annual social media push set for the first Friday of the month: November 2, 2018.

We want the hospice and palliative care community to flood social media with images that promote awareness. Building on the theme “My Hospice” will encourage participants to share a wide range of photos, images or videos – all to help people better understand the value of the care we provide.

What is a “Social Media Push” or Day of Action?

A social media push is a coordinated social media effort. A social media push relies on organizations and individuals to post similar content and uniform messaging on social media channels on the same day. You put out posts on your organization's (or your personal) social media pages, primarily Facebook and Twitter but also Pinterest and Instagram if you or your organization is active on those sites. We want to flood social media with images showing all the special things for which hospice and palliative care are known.

Is there a specific theme?

The general theme is “My Hospice” which should allow for a good deal of creativity to help increase the presence of hospice  during November’s National Hospice and Palliative Care Month.  However, we encourage people to promote Palliative Care during this month of awareness as well - but for that Friday, we hope people will emphasize "My Hospice."

How does one designate a post as part of a specific Social Media Push?

Use the hashtags #HospiceMonth and #MyHospice within the text of your social media post. For Palliative Care awareness use hashtag #hpm. NHPCO staff - as well as hospice and palliative care social media fans - will search for those hashtags on November 2 and throughout the month.

Why is a Social Media Push done on one specific day?

A social media push is done on the same day so that key messages are seen by as many people as possible – the more people who see the content, the better. This is how social media content can become “viral”.

What type of content should the social media push feature?

Social media posts on November 2 should feature photos, graphics or short videos provided by hospice and palliative care organizations/professionals or individuals that capture hospice and/or palliative care at its best – the specific post we leave up to you!  One suggestion is to take a selfie with the "My Hospice" handheald banner - then add a message showing your hospice spirit. Download the PDF banner.  Additionally, a collection of "evergreen" social media graphics is available from NHPCO.

What social media channels will be used?

The social media push will be primarily featured on Facebook and Twitter but Pinterest and Instagram are useful social media sites as well.

Who can participate in the social media push?

Anybody can participate. This includes hospice and palliative care providers, professionals, volunteers or any member of the general public.

How does participating benefit member organizations?

Participating in our social media push will benefit member organizations in several ways:

  • NHPCO will "like" your posts: NHPCO staff will search for the hashtags on social media on November 2 and "like" those that share a positive message. Additionally, some Twitter posts will be forwarded.
  • Improve Social Media Presence: With an online awareness of hospice throughout the country on November 2, participating will draw attention to your organization online.
  • Fill your social media calendar: Organizations should be active on social media often; participating on November 2 will help fill your social media calendar.

Schedule & Directions to Help Plan

Interested in participating? We hope so! Below, you will find directions on how to participate online and a schedule of important dates.

Social Media Push Suggested Schedule:

Prior to November 2, 2018: Prepare your photo and messaging for your Facebook and Twitter post (or Pinterest or Instagram). You may want to pre-schedule your Facebook post to be released on Friday, November 2.

November 2: This is the official day of the 2018 social media push. Post should go out between the hours of 8:00 am – 5:00 pm.

Throughout November 2018:  Continue to post raising awareness with the #MyHospice theme and also about the importance of palliative care (with #hpm).

Social Media Post Tips & Examples:

Here are some suggestions to help you prepare your post(s).

Facebook Posts:

1.    Photograph, picture or video of a special hospice or palliative care moment or an expression of support for end-of-life care.

2.    Brief message summarizing the photo, graphic of video or explaining key point you want to share. Here are examples of suggested messages:

  • In support of #HospiceMonth, we’re showing our #MyHospice spirit!
  • (Insert organization name) promotes spreading #MyHospice awareness in honor of #HospiceMonth. Here is,(Insert brief description of photograph).

3.    Include the following hashtags: #MyHospice, #HospiceMonth and #hpm to promote Palliative Care.

Facebook Post Examples from Previous Years:

Facebook example post

Facebook inspirational hospice quote

Twitter Messaging:

Twitter messages can only be a maximum of 140 characters (spaces included). Twitter messages must should include:

  • A simple message reflecting the photo or graphic being used – or of the video being linked or embedded.
  • #HospiceMonth, #MyHospice and/or #hpm hashtags.
  • 720x480 pixels is the recommended size for images.

Twitter Post Examples from Previous Years:

Twitter post example

What’s most important is that you have fun and be creative as we work together to raise awareness of hospice and palliative care on November 2, 2018!

For any questions on the 2018 social media push, please email: communications@nhpco.org.