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NewsLine Advertising

NewsLine  is NHPCO’s quarterly membership publication written for 45,000-plus hospice palliative care staff, volunteers, state leaders, and other interested stakeholders – such  as healthcare vendors and consulting firms. Each issue includes key articles by leading experts and practitioners on various aspects of end-of-life  care, plus Member  News and “Short Takes,” a series of short pieces that showcase new resources and timely  information. While all NHPCO members  have access to NewsLine, content is geared toward organizational leaders, managers and clinicians.

Advertising  in NewsLine is one of the most cost-effective ways to reach this growing  sector of the nation’s healthcare system, especially when combined with exhibitor opportunities at NHPCO’s three annual  conferences—the Management and Leadership Conference each spring, the Clinical Team Conference each fall, and the annual Virtual Conference.

NewsLine is a 30-plus  page digital  magazine. A PDF version  of the issue as well  as print-friendly PDF’s of key content are also provided  with each digital edition  to appeal to the diverse membership  and encourage high pass-on rates. Also available is a NewsLine App for iPads and iPhones, containing all issues since January 2013. Members  can read the issues online  or save them to their libraries  for offline  access anytime! This App requires  iOS 5.0 or later, and is compatible with iPhone, iPad and iPod Touch.

Rates:

Full Page Member Rate: Non-member Rate:
1 issue $2,530 $3,100
2-4 issues $2,300 per ad $2,875 per ad
Half Page Member Rate: Non-member Rate:
1 issue $1,265 $1,550
2-4 issues $1,150 per ad $1,440 per ad
Quarter Page Member Rate: Non-member Rate:
1 issue $410 $550
2-4 issues $345 per ad $490 per ad

Ad Specifications: 


Full Page:
7.5” x 10”

Half Page Horizontal:
7.5” x 4.875”

Half Page Vertical:
3.625” x 10”

Quarter Page:
3.625” x 4.875”
(or 8.5 x 11 if ad is intended to bleed)

Ad Format:

Do not add crop marks or increase size for bleeds. Ad must be submitted  as a PDF (RGB/200  PPI), with all fonts embedded and hyperlinks (if desired) activated.

Advertising Details:

NewsLine is published four times a year. The Fall issue is released in mid-September;  the Winter issue is released in mid-December;  the Spring issue is released in mid-March;  and the Summer issue is released in mid-June. The issues are promoted  in three ways: (1) in a promotional email to the membership; (2) on the homepage of the NHPCO website;  and (3) in NHPCO’s weekly e-newsletter, NewsBriefs. All issues are also posted in the member-only section of the NHPCO website  for access at any time.

Issue                                           Reservations          Artwork
Spring .............................................January 15           February 1
Summer ..........................................April 15                May 1
Fall ..................................................July 15                  August 1
Winter .............................................October 15          November 1

On average, the digital  version of NewsLine garners about 2,500 visits per month. NewsLine's digital readers are also very engaged, as evidenced by high click-through  rates of 30 to 50%. Typically, 1,000 to 3,000 copies of the issue PDF are also printed  by readers to share with their colleagues and staff.

View a Sample Issue

Notes for placing ads:

  • Complete Space Reservation Form
  • Be sure to include your organization’s URL prominently in your digital ad. Readers will have the ability to link to your website.
  • Advertisers will be invoiced within  30 days of issue date. Payment must be received within  30 days of the invoice date.
  • For questions  contact NHPCO by email at NL-Advertising@nhpco.org or by phone at 703-837-1500.

Complete Space Reservation Form