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Marketing and Branding Your Palliative Care Program

Title: Marketing and Branding Your Palliative Care Program
with Stan Massey

CE/CME Offered:

CE/CME Credit Available: Nurse and Physician

Member Price: $105.00
Non-Member Price: $210.00

Payment Options: Add to Cart without CE/CME
Add to Cart with Nurse CE
Add to Cart with Physician CME credit
Length: 1.0 hours
This session was originally presented at NHPCO’s 2014 Virtual Conference 'Hot Topics in Palliative Care.' As hospices have extended their service lines beyond hospice care many face the challenge of branding their range of services in a consistent, cohesive way. Should "hospice" still be a part of the name when branding a palliative care program? Do audiences even understand what "palliative care" means? This session explores best practices and legal requirements of branding a palliative care program as well as challenges, opportunities and considerations for promoting palliative care.


  • Consider challenges and opportunities of marketing a palliative care program
  • Effectively brand and position their palliative care program to suit the needs of their market
  • Help audiences differentiate between their palliative care services and hospice services

Stan Massey, BA

Stan Massey has been successfully branding and promoting hospice organizations for more than 12 years – and that’s in addition to his 30 plus years of branding and marketing a wide variety of successful companies, products and brands, including many healthcare services. At Transcend Hospice Marketing Group, Stan works with hospice and palliative care organizations from coast to coast, helping them build their brands to ultimately increase ADC, LOS and revenue. Stan has been accepted as a featured or keynote speaker at more than 30 state hospice conferences and has given presentations annually at NHPCO’s Management and Leadership Conference since 2008.

Disclosure: Planners: Barbara L. Bouton, MA, FT, and Jennifer Kennedy, MA, BSN, RN, have no relevant financial relationships to disclose.

Faculty: Stan Massey, BA, has no relevant financial relationships to disclose.

Completion: In order to complete this online activity, participants must view the course in its entirety, correctly answer all case studies and quiz/test questions (as appropriate) and complete the evaluation. You will have access to the course for 90 days from the date of purchase.
CE/CME Info:

Nurse: NHPCO is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.
NHPCO designates this enduring material for a maximum of 1.5 contact hours. Nurses should claim only the contact hours commensurate with the extent of their participation in the activity. Accredited status by ANCC refers only to continuing nursing education and does not imply endorsement of any commercial product discussed in conjunction with this activity.


Physician: The National Hospice and Palliative Care Organization is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

Release Date: November 19, 2015

Expiration Date: 

November 19, 2018

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