Having a steady stream of an adequate number of referrals is a prerequisite to success (and survival) for any palliative care program. In most cases, success in this area depends on developing relationships with a range of individuals and organizations that provide or pay for clinical and social supports and services to seriously ill individuals who might benefit from palliative care. In this Webinar we will review strategies, promising practices and lessons learned for promoting appropriate referrals, information that could be incorporated into your referral promotion strategy.

Learning Outcomes

      • Appreciate variables that promote or impede referrals to palliative care
      • Identify examples of organizations that might be included in a patient identification / referral network
      • Describe a process for incorporating palliative care screening and referrals into the workflow for a potential referral partner


Lori Bishop, MHA, BSN, RN

Lori is a healthcare nurse executive focused on innovative and transformational interdisciplinary care delivery models for the vulnerable seriously ill population.  Lori has an extensive clinical background in hospice and palliative care.  Her current position is Vice President of Palliative and Advanced Care at NHPCO.  Previously, Lori was the Chief Advanced Illness Management (AIM) Executive for Sutter Health.  Under her leadership, the Sutter Health AIM program received the inaugural Vanguard Award from the California Hospital Quality Institute in 2016.  In her previous executive role at UnityPoint Health, the system-wide integrated Palliative Care program received the prestigious Circle of Life Award in 2013.

Kathleen Kerr, BA

Ms. Kerr is a health care consultant with Kerr Healthcare Analytics in Mill Valley, California. Her work is focused on developing sustainable models for community-based palliative care, with particular emphasis on evaluating the business case for such services. Ms. Kerr has supported several state-wide initiatives focused on promoting the development of quality community-based palliative care programs in California. She is the developer/co-developer of several educational and technical assistance tools for palliative care program leaders, including an on-line course, The Business Case for Palliative Care, offered through the California State University Institute for Palliative Care. Ms. Kerr is a longtime member of the selection committee for the American Hospital Association’s Circle of Life Award, which recognizes excellence and innovation in the delivery of hospice and palliative care across the care continuum.

CE/CME Information

Nurse: NHPCO is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.

NHPCO designates this live activity for a maximum of 1 contact hours. Nurses should claim only the contact hours commensurate with the extent of their participation in the activity. Accredited status by ANCC refers only to continuing nursing education and does not imply endorsement of any commercial product discussed in conjunction with this activity.

Physician: The National Hospice and Palliative Care Organization is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

NHPCO designates this live activity for a maximum of 1 AMA PRA Category 1 credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Certificate of Participation for Non-physician Healthcare Professionals: For participants* whose disciplines are other than nurse and physician, you may request a Certificate of Participation for Non-physician Healthcare Professionals to submit to your accrediting bodies/licensing boards for continuing education credit. This certificate will indicate the Webinar was certified for AMA PRA Category 1 Credit(s) TM. It is the responsibility of participants to submit the certificates to their accrediting bodies/licensing boards for approval. Unfortunately, NHPCO cannot guarantee its acceptance. To receive this certificate, you must complete all CE/CME requirements and indicate your desire to receive this certificate on the evaluation form.

*including bereavement professionals, finance professionals, physician assistants, social workers, spiritual care givers, etc.