Many hospice and palliative care organizations have expanded to offer a range of services for seriously ill individuals, such as home-based primary care, chronic care management, and transitional care management. Such diversification creates opportunities to access a range of revenue options beyond traditional fee-for service Medicare billings, such as contracting with Medicare Advantage plans and participation in federal value-based payment programs such as Direct Contracting. In this webinar Mr. Brian Bertram will describe the portfolio of clinical services offered by Infinity Hospice Care, highlighting the payment sources for each service, the resources needed to establish and sustain multiple services, and lessons learned along the way.

Learning Outcomes

      • Describe the resources/infrastructure needed to support multiple clinical services for seriously ill patients
      • Identify payment sources available to support a range of clinicals services for the seriously ill
      • Discuss promising practices and potential pitfalls when partnering with payers to offer clinical services for the seriously ill


Brian Bertram

Mr. Bertram entered the hospice care industry joining Infinity Hospice Care as Executive Vice President in 2007. In his role, he has inspired strategies responsible for growing the company to one of Nevada’s largest hospice care providers and developed a Las Vegas in-patient campus. As a Governing Board member of Infinity Hospice Care and an industry leader, he believes in the value of integrating multiple dimensions of care in order to alleviate suffering and improve the overall healthcare system. Residing in Las Vegas, he co-founded Nevada Palliative Care (NEVPC), a nonprofit organization dedicated to providing education, leadership and consultation services to hospitals and healthcare providers throughout Nevada and Arizona. Mr. Bertram earned his bachelor’s degree from the University of Illinois and two master’s degrees from San Diego State University.

Kathleen Kerr, BA

Ms. Kerr is a health care consultant with Kerr Healthcare Analytics in Mill Valley, California. Her work is focused on developing sustainable models for community-based palliative care, with particular emphasis on evaluating the business case for such services. Ms. Kerr has supported several state-wide initiatives focused on promoting the development of quality community-based palliative care programs in California. She is the developer/co-developer of several educational and technical assistance tools for palliative care program leaders, including an on-line course, The Business Case for Palliative Care, offered through the California State University Institute for Palliative Care. Ms. Kerr is a longtime member of the selection committee for the American Hospital Association’s Circle of Life Award, which recognizes excellence and innovation in the delivery of hospice and palliative care across the care continuum.

CE/CME Information

Nurse: NHPCO is accredited as a provider of continuing nursing education by the American Nurses Credentialing Center’s Commission on Accreditation.

NHPCO designates this live activity for a maximum of 1 contact hours. Nurses should claim only the contact hours commensurate with the extent of their participation in the activity. Accredited status by ANCC refers only to continuing nursing education and does not imply endorsement of any commercial product discussed in conjunction with this activity.

Physician: The National Hospice and Palliative Care Organization is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians.

NHPCO designates this live activity for a maximum of 1 AMA PRA Category 1 credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

Certificate of Participation for Non-physician Healthcare Professionals: For participants* whose disciplines are other than nurse and physician, you may request a Certificate of Participation for Non-physician Healthcare Professionals to submit to your accrediting bodies/licensing boards for continuing education credit. This certificate will indicate the Webinar was certified for AMA PRA Category 1 Credit(s) TM. It is the responsibility of participants to submit the certificates to their accrediting bodies/licensing boards for approval. Unfortunately, NHPCO cannot guarantee its acceptance. To receive this certificate, you must complete all CE/CME requirements and indicate your desire to receive this certificate on the evaluation form.

*including bereavement professionals, finance professionals, physician assistants, social workers, spiritual care givers, etc.