Sherl Brand comes to the Alliance with a wealth of experience spanning over three decades in nursing and health care management to serve as its first Chief Operating Officer.

As a results-oriented healthcare executive with strong management experience in compliance, quality, business development, advocacy, operations, and strategy, Sherl has proven history leading teams and developing partnerships to drive organizational growth and operational success. Sherl has also transformed state association operations to achieve recognition as a national leader and successfully executed advocacy strategy. She is recognized for her excellent interpersonal skills, outstanding professional leadership and relationships, and deep industry knowledge.

Since 2016, Sherl has been with CareCentrix, first as Senior Vice President for Strategic Solutions and, since 2022, as Senior Vice President & General Manager for Serious Illness Care at Home. Before that, Sherl served as Chief External Affairs Officer & Vice President Business Development at VNA Health Group, President & CEO & Director of Emergency Preparedness at the Home Care Association of New Jersey, Inc., Director of National Contract Management with Bayada Home Health Care, and Vice President of Business Development for Patient Care Inc.